New design Surger cans with "ready to pour" indicator

As you can see from the attached picture the Surger cans have had a bit of a revamp to coincide with them going on sale to the general public via a number of online sites, including Amazon.co.uk

The new design brings the Surger cans into line with the new "widget" can design which was introduced late in 2009.

The new can also has a colour changing band on the can indicating that the can is at the optimum temperature for pouring. Guinness GB told me earlier, "a band around 'step 1' of the serve instructions on the back turns light blue."

GUINNESS SURGER NOW AVAILABLE TO ORDER ONLINE IN THE UK

Good news direct from Guinness GB!!!

You can now grab yourselves a 24 case of Guinness Surger and get a free home Surger unit from Amazon.co.uk

It took them a while to get their act together, but you know what they say......."Good Things Come To Those Who Wait!"

Sláinte!

Gwyneth Paltrow has a Surger Unit!

It seems that Gwyneth Paltrow has just had a Guinness Surger Unit shipped to her home in the USA.

Click here for link to the newspaper article

Good news for UK Surger fans?

It looks like Guinness GB are now supplying the "home" Surger units to bars and restaurants. The new "trade" packaging can be spotted on Ebay's UK site.

Guinness GB have also indicated to me that "something" is in the pipeline for UK consumers. Obviously, I'm hoping that this means that they are going to re-introduce the units and cans to retail outlets. Only time will tell.

Keep checking out this blog for the most up-to-date info.


Sláinte!

Surger withdrawn in the USA???

An anonymous poster on this very blog has stated that Surger was withdrawn from the USA market as of the end of October.

I haven't read any further information regarding this, but will update the blog as and when I have further information.

Another blow for Surger fans :(

UK Suppliers of Surger cans UPDATE

Here it is people, the list of UK suppliers that you have all been waiting on.

Please note that only some of these suppliers are willing to deal with the general public. I have detailed below those who will deal with non-trade customers.

For those companies that don't deal with non-trade customers, you may be able to get a store, bar or restaurant to order them on your behalf.

www.smallbeerwholesale.co.uk - Based in Lincoln, England. Will accept orders from non-trade customers. Will deliver within 15 miles of Lincoln otherwise you can go to the outlet and pick up.

alesdistribution.com - Based in Newport, Wales. Will accept orders from non-trade customers.

www.libradrinks.co.uk - Based in Nottingham, England. Will accept orders from non-trade customers. Will not deliver, pick up from depot only. Contact purchasing@libradrinks.co.uk for price and availability.

www.booker.co.uk - Nationwide cash & carry wholesaler. Have to open a business account to deal with this company.

www.wallacesexpress.com - Various depots throughout Scotland. Will only deal with trade customers, although I believe their Kintore depot in the north of Scotland operates off-license sales.

www.waverleytbs.co.uk - Nationwide on-trade wholesaler. Will not deal with non-trade customers.

www.jvtrading.co.uk - Based in Lowestoft, Suffolk, England. On-trade wholesaler. No information as yet as to whether or not they will deal with private customers.

European supplies

For all the people in Europe trying to get their hands on the elusive Surger cans, I have some great news for you!

Raimund at Monarchy Catering can now supply the 330ml cans of Surger Europe wide. Raimund also sells the bar-top Surger units.


Contact Raimund at office@monarchycatering.com for pricing and shipping info.

For UK stockists and suppliers, see my other post below.

Diageo appoints marketing chief for Britain

Diageo has appointed Philip Gladman as marketing director for its British business.

He will be responsible for marketing brands, including Guinness, Smirnoff and Baileys, as well as for category marketing and the company’s marketing agenda in regard to responsible drinking.

More importantly, he previously held the position of brand director, Gladman led the European innovation team for the drinks maker and introduced brands such as Baileys Flavours and Guinness Surger.

Hopefully, Mr Gladman might have another go at marketing the Surger to the home market!

I'd certainly be "Glad Man" if he did!

UK Suppliers of Guinness Surger cans

Here it is people, the list of UK suppliers that you have all been waiting on.

Please note that only some of these suppliers are willing to deal with the general public. I have detailed below those who will deal with non-trade customers.

For those companies that don't deal with non-trade customers, you may be able to get a store, bar or restaurant to order them on your behalf.

www.smallbeerwholesale.co.uk - Based in Lincoln, England. Will accept orders from non-trade customers. Will deliver within 15 miles of Lincoln otherwise you can go to the outlet and pick up.

alesdistribution.com - Based in Newport, Wales. Will accept orders from non-trade customers.

www.libradrinks.co.uk - Based in Nottingham, England. Will accept orders from non-trade customers. Will not deliver, pick up from depot only. Contact purchasing@libradrinks.co.uk for price and availability.

www.booker.co.uk - Nationwide cash & carry wholesaler. Have to open a business account to deal with this company.

www.wallacesexpress.com - Various depots throughout Scotland. Will only deal with trade customers, although I believe their Kintore depot in the north of Scotland operates off-license sales.

www.waverleytbs.co.uk - Nationwide on-trade wholesaler. Will not deal with non-trade customers.